Startup Story of Tata CLIQ – We all have been very blessed and surrounded by the TATA company product and services in one form or the other, from table salt to the building materials from which our sweet houses are build and much more. Though the Analysts said Flipkart and Amazon together control over 90% of the Indian e-commerce
market, TATA is spreading in all the markets in India as well as in the world, so when it comes to online shopping platforms like Amazon, Flipkart, they launched TATA CLIQ as an Indian E-Commerce company, which again gives
the 100% customer satisfaction to the customer with its genuine products and serves you a variety of products from lifestyle, home decor, electronics, Appliances and even jewelry to every possible need of humans. Let us talk, about the company more in details, so among the many TATA companies and subsidiaries include Tata Chemicals, Tata Communications, Tata Consultancy Services, Tata Consumer Products, Tata Elxsi, Tata Motors, Tata Powers, Tata Steels, Voltas, TITANS, Trent Westside, Taj Hotels, Taj Air, TATA AutoComp Systems Ltd, Vistara airways,Tanishq jewelers, and automobile companies like Jaguar Land Rover, TATA CLIQ is one of the most loved companies of Indian peoples by Tata Groups, it is owned by Tata Unistore limited by Tata Group. Tata Cliq was launched on 27 May 2016 and headquarters at Mumbai, India. Vikas Purohit is leading this company by holding the position of CEO.

It tied up with Genesis Luxury Fashion on to sell  the international luxury brands, and it also started with partnered with Adobe, for digital shopping and online promoting the application. It launched Tata CLiQ Luxury, a luxury fashion, and lifestyle venture, in December 2016. It also launched a premium and Luxury Fashions and lifestyle destination, Tata CLiQ Luxury and It has housed a wide range of apparel and accessories for both men and women by luxury and a bridge-to-luxury total of 800 plus brands. If we talk about the business model of this company, so it has a very unique multi-channel approached marketplace model, which is offering customers the very advanced
convenience of quicker delivery (as they provide direct shipping from the stores nearby ), easy pick-up for exchange and returns, by providing across 1000+ brands and with ~1000+ stores in more than 100 Indian cities and towns and almost every state of our country. It is also India’s diversely reached destination for exclusive electronics products and Fashion brands, as well as it has many

India's only brand-authorized destinations for an international luxury brand such as Hugo Boss, Armani, Coach, Furla, Tumi, and Michael Kors, among others. Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over USD 100 billion in annual revenue. Along with this it maintains its social profile too, as in this current scenario, the social profile influences a lot of peoples and without having any collaboration with high profile celebrity, it is having more than 1.4M likes on its Facebook page while in Instagram it has a huge following of 155.2k with over 2500 posts. It was also heard that the company is launching its own wallet for better retail experiences.

Earlier, retailers, brands, and other sellers would sell through Tata Cliq and the platform would earn revenue from it. The new business model may lead to higher sales and faster growth since as a seller in the platform Tata Cliq is now
holding an inventory model by connecting retail stores directly, whereby it can directly control price, supplies, delivery, and offer discounts to consumers, it is disclosed in recent articles of news from the director boards of Tata Cliq. Peoples have a personal choice for visiting this platform rather than any other by looking at its most genuine products, Indian manufactured products with great quality, and the advertisement techniques of this application is very cool and touch directly to the peoples. It is a very popular product and already reached to big height for sure.